Good businesses don't always need more marketing.
Sometimes people can't find you. Sometimes your website gets in the way.
I'm Gabriel. I work out where the problem is, then fix what I can.
What I do
G-Snow is just me, working from London.
I'm particularly interested in small businesses that are good at what they do but aren't getting much from their website. I dig into how people find them, what they see when they arrive and where they give up. Then I fix what's actually holding them back, and leave alone what's already working.
I don't really mind whether the answer turns out to be search, a rewritten page or deleting half the site. I care about why the right people aren't reaching you, or aren't choosing you once they do.
Before someone becomes a customer
- Find
- Can the people looking for what you do actually find you?
- Understand
- When they land, can they tell in a few seconds what you do and whether it's for them?
- Act
- Is the next step obvious, and easy to take on a phone?
If one of those is broken, fixing the other two doesn't do much.
Maybe the site does need rebuilding. Maybe it's fine and nobody can find it. Maybe people find it and leave because it takes thirty seconds to work out what you actually do.
You probably don't need everything.
Osteoxfit
So far I've completed one project: Osteoxfit, Amina Shamsi's women-only osteopathy and fitness coaching practice in Chelsea. I did the whole project end to end, using Amina's input to shape the direction: the positioning and structure, the writing, the design and the code, plus everything around it, from the domain and analytics to her Google Business Profile.
Here's how the site handles each of the three steps above.
Find. People rarely search for “osteopathy”. They search for back pain, or for help during pregnancy, somewhere near them. So there's a page for each of those (back pain, neck pain, pregnancy, postnatal, home visits), each written around Chelsea and marked up clearly so search engines and other systems can better understand what the practice is, where it is and who it's for. I also planned and wrote a journal of around sixty articles answering the questions people ask before they're ready to book.
Understand. The homepage says what it is in one line: osteopathy and fitness for women in Chelsea. Amina's qualifications sit right underneath, because for a clinic that's what earns trust.
Act. Every page has one thing to do: request an appointment. It goes straight to WhatsApp, because that's how Amina actually books people.
What's happened since
Before this, the clinic had no presence on Google at all. I set up its Business Profile alongside the site, and from July people started finding it. These are Google's own figures:
- Profile views
- 393
- Interactions
- 114
- Direction requests
- 99
Google Business Profile, April–September 2026
Most of those interactions are people asking for directions to the clinic. That's the Act step: someone found the clinic, understood it and asked how to get there. It's early and the numbers are small, but they're real people.
Send me your site
If you run a small business and something about your website isn't working, send it over. I'm happy to take a look and tell you what I'd focus on first.